319 12th Avenue, Seattle, WA 98122-55504
www.flyinghouse.org
Sponsorship Information
Demographic Information
Circulation
Chorus Prelude Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . .
20,000
Direct Mail . . . 18,000 • Retail Distribution . . . 2,000
Seattle Men's Chorus Holiday . . . . . . . . . . . . . . . . . . . . . . .
21,000
Seattle Men's Chorus Spring . . . . . . . . . . . . . . . . . . . . . . . .
7,000
Seattle Men's Chorus Summer . . . . . . . . . . . . . . . . . . . . . . .
4,000
Seattle Women's Chorus Fall . . . . . . . . . . . . . . . . . . . . .
3,000
Seattle Women's Chorus Winter . . . . . . . . . . . . . . . . . . . . . .
3,000
Age
18 - 34 . . . . . . . . . . . . . . . . . . .
9%
35 - 54 . . . . . . . . . . . . . . . . . . .
49%
55 - 64 . . . . . . . . . . . . . . . . . . .
26%
65 - 75+ . . . . . . . . . . . . . . . . . .
16%
Gender
Male . . . . . . . . . . . . . . . . . . . . .
60%
Female . . . . . . . . . . . . . . . . . . .
40%
Income Levels
$0 - 49.9K . . . . . . . . . . . . . . . . .
15%
$51 - 99.9K . . . . . . . . . . . . . . . .
42%
$100 - 149.9K . . . . . . . . . . . . . .
30%
$150 - 250K . . . . . . . . . . . . . . . .
13%
Home Ownership
Renters . . . . . . . . . . . . . . . . . . .
23%
Owners . . . . . . . . . . . . . . . . . . .
77%
Education / Occupation
Audience is well-educated, white-collar professionals.
Job categories with an index higher than 100 are:
Lawyers / Judges . . . . . . . . . . . .
443
Doctors . . . . . . . . . . . . . . . . . . .
398
Teachers / Librarians . . . . . . . . . .
287
Adminstrative / Managerial . . . . . .
236
Farm . . . . . . . . . . . . . . . . . . . . .
176
Professional / Technical . . . . . . . .
160
Management . . . . . . . . . . . . . . .
138
Sales / Service . . . . . . . . . . . . . .
103
Active Lifestyles
SMC|SWC Audience lead active lifestyles in higher than average scores in a variety of self-reported categories. The highest indexes (7.0% out of 8.0%) are:
Cultural
Collectibles/Collections, Crafts, Art/Antique Collecting, Cultural/Arts Events, Foreign Travel
Domestic
Sewing, Needlework/Knitting, Crafts, Gourmet Cooking/Fine Foods, Gardening, Home Workshop, House Plants, Book Reading.
Fitness
Physical Fitness/Exercise, Running/Jogging/Bicycling, Self Improvement
Good Life
Gourmet Cooking/Fine Foods, Home Furnishing/Decorating, Cultural/ Arts Events, Health/Natural, Fashion Clothing, Foreign Travel, Wines
